Application · Lead, Web Development · Loop Earplugs
Senior Shopify Developer · Loop Earplugs
Rated Game Changer on company Constellations two review cycles in a row.
Half of the lead role is taking charge of the platform: Shopify architecture, website performance, AI-assisted development. I've got that one in the pocket. The other half is focused on people and collaboration, and that's the part I find myself craving.
I build and look after Loop's international Shopify Plus platform with a small, strong, autonomous web team. A team I already know, love and trust.
Looking back now, I recognise that the growth areas I keep gravitating toward are the people-oriented and more abstract ones: project management, architectural thinking, public learning. It shows up in the initiatives I've joined too: Culture Champion squad, Loop League Day org, Google Guides. Additionally, I've been reshaping how we document as a team, so the thinking actually gets shared, and clearing the path so the people around me aren't stuck.
These are patterns I look forward to nurturing as lead web developer.
What I bring to the table
I'm one of the technical owners of Loop's Shopify Plus platform: multiple regional stores, Markets, B2B. Architecture decisions have a real multiplier effect here. A structural change in one store has to hold across all of them. For the first version of our design system, I built the tooling that generates 250+ CSS variables from our Figma design tokens, removing an impactful manual step from the design-to-development process.
The animation work I did for the Switch exploded view and the Swarovski landing page grew into best practices the team could build on. I took that further and built the system that animates our partnership pages at scale: built it once to work for existing and future collabs. I keep pushing on this side of the work. I've taken multiple animation courses and have another one running.
Generative AI is an essential part of my workflow. Cursor for the coding, Claude for daily work, the right model for whatever's in front of me. I understand the spectrum in which different models work, giving me a clear sense of how to spend and budget tokens. I build reusable skills and workflows relying on MCP integrations in Claude Cowork, and I spend a lot of time figuring out how far AI can take ecommerce development.
The leader I'd be is built around cohesion: I listen closely, build trust, and I'm quick to bring a tense moment back to something actionable. My manager put it as "aligning teams and getting things done" across functions. I'm also honest about my edge: harmony comes easier to me than confrontation, so my initial growth areas will be focused on speaking my mind, applying radical candor, and holding a higher bar.
Experience
Senior Shopify Developer (Jan 2025 – present) · Shopify Developer (Sep 2023 – Jan 2025)
The Connected Loop was a digital innovation studio. I built websites, apps and ecommerce experiences, mostly focused on Angular and Shopify, while also owning the
SEO/ASO and the technical & functional analysis that came with them. I leaned further into project management here
and worked directly with suppliers and clients.
A few projects I still look back on fondly: the
NMBS virtual assistant at Brussels-South station, an in-person experience which ran on Google’s natural language understanding platform Dialogflow (3–4k travelers a month),
SoldAndSet, an online property-bidding platform for vastgoedgroep Dewaele (~20–30k visitors a month), and
the Leadlife preventive-healthcare and Trendwood furniture Shopify stores.
Where it all started. In the Innovation Lab I scouted and documented new tools for the business units and helped start, plan and run projects with a focus on the chatbot trend that was taking over the industry. As assistant application owner I looked after Roularta's mobile apps: App Store Optimization, analytics, troubleshooting and rollouts.
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